IBMs’ VC Group’s strategy outlines a varying and rewarding approach to the functioning of a ventures capital arm of a large company. Deviating from the well trodden path of investing cash for ROI, it is emphasizing more on relationships, interests’ alignment and development of a mutually supported ecosystem.
As IBM Corp. VP & MD of it’s VC group, Claudia Fan Munce, stresses in an article in EE Times, the access IBM gains to companies in emerging technos and geographies is worth much more than the return on the cash itself. IBM’s involvement with VC firms and startups aids it in setting it’s technology agenda and pushing it through.
Especially in Asian countries where the right networking/connections building (or guanxi as is called in Chinese) is so important for biz growth, this strategy looks more effective than the relatively “cold” dollars vs return.
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